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Monday, December 11, 2017

Business Cards Are Not Customers

(blog from ChamberMaster)
Chamber networking events. Some people look forward to them, others may secretly groan when they show up on the schedule. The long and the short of it is: if you’re going to attend, make them count. The key is to have a plan before you even leave the office.
  • Set a goal of how many new contacts and how many previous acquaintances you will make contact with. This keeps you on track to maximize the opportunity.
  • Determine how and when you will follow up with people after the event.
  • Bring extra business cards. (Of course.).
  • Gathering cards is more important than handing out cards. Someone doesn’t have cards? Jot their info on one of yours.
  • Keep a permanent marker with you and jot down what you talked about and your next step (pens don’t write well on business cards).
  • Tell people that you will follow up (and then do). Then they will be more receptive to hearing from you. Plus you’ll be more apt to do it because you said you would.
  • As soon as you leave the event, take a moment to sort through the business cards you collected; rank and categorize them by how they fit into your network and how you can help one another.
  • Don’t just leave the cards you gathered on your desk. Enter them into your database and schedule contact dates in your calendar.
  • Add each new contact to your LinkedIn network.
  • Follow up with a quick email or phone call within 24-48 hours. Schedule this on your calendar. Seriously, set aside the time and make yourself do it. Remember, you told them you would.
  • Share a resource with them–something helpful (e.g. a blog, article, book suggestion, or person they should connect with)--not a sales piece. Give first and expect nothing in return.
  • Make it personal, “It was great meeting you at the Chamber event yesterday. Enjoy your family reunion this weekend.”
  • Following up once may not work. Touch base on a regular basis. You’re simply staying connected. Next time you see them, they’ll (hopefully) remember you.
  • Subscribe to and send a congratulations every time one of your contacts pops up.
  • Invite your new contact to another networking event you will attending. This is a great way to interact with more of your contacts face-to-face.
  • Continue to give and don’t expect reciprocity – it will come on its own. When you’re connecting with someone, you’re communicating with their network. The ideas is to keep your name and what you do at the top of their minds. Your product or service doesn’t have to apply to them, use the strength of that one connection to open many doors. 
Networking is part of business growth, and two important aspects go hand-in-hand:
  1. You’re creating awareness of your brand and your existence
  2. You must capitalize on that awareness through follow up.
To put it bluntly, without follow-up, you’ve wasted the opportunity.
Friday, March 24, 2017


2017 Citizen and Business of the Year Named

      Many members of the Irish Hills business community were honored at the Brooklyn-Irish Hills Chamber of Commerce’s 37th Annual Meeting and Awards Dinner on March 23 at Clark Lake Golf Course.

     Jackie Hubbard of Onsted was recognized as the Citizen of the Year for all she contributes to the Onsted and Irish Hills community.  Columbia Interiors was named 2017 Business of Year as they have been a community-minded anchor business in Brooklyn for 40 years. The Brooklyn Food Pantry was awards the Non-Profit Organization of the Year.  Stoney Green of RE/MAX Mid-Michigan received the Heart of the Community Award for being so charitable and for always being so ready to volunteer.  Hidden Lake Gardens received the Emerald Award—Gem of the Community for being one of the Irish Hills’ amazing hidden gems.

      There were a record number of Spruce Awards given out, eleven total.  Spruce Awards are given to chamber members who have shown  “substantial beatification or renovation” within the last year.  2017 Spruce Award recipients are: Borek Jennings Funeral Home, Brooklyn Sportsman’s Club, Grady’s Catering, Lake Columbia Property Owners Association, Napoleon Community Schools, Phillip Family Chiropractic, Rayba’s Tennis Retreat and Vellucci Vineyards, Salon Rushelle, Village of Onsted and Watkins Lake State Park.

      Many business anniversaries were recognized, from 5 years all the way up to 185 years.  There were special anniversaries that were honored: Brooklyn Lanes (50 years), Killarney Lutheran Campground (60 years), Irish Hills Dairy Bar, Judson Collins Center and Onsted Kiwanis Club (65 years), Walker Tavern Historic Site (95 years) and OSB Community Bank (110 years.  Senator Mike Shirkey presented the Village of Brooklyn with a Governors Tribute for their 185 anniversary.

      Todd Wanty, outgoing board president, presented Dave Turk of Walton Insurance Group with the President’s Award.  Cindy Hubbell gave her Executive Director’s Award to Cori Baumann of Cori B Photography.  The People Choice Award from the Taste of the Irish Hills event was presented to The Pointe Bar & Grill.

      Overall, standout business community members were honored for their efforts in strengthening  the business community and the quality of life in the Irish Hills through tourism, giving back, curb appeal, longevity and economic impact.

Friday, September 9, 2016

Lenawee County's 2016 tourism season up over previous years

Although hard numbers comparing this year to last year still are being tallied, people supported Lenawee County-area businesses and festivals in increasing numbers. That translates into a stronger economy and revenue stream.
This summer season — which ends this weekend — was one of the best economic times in recent memory, officials and business owners around the county have reported.
Although hard numbers comparing this year to last year still are being tallied, people supported Lenawee County-area businesses and festivals in increasing numbers. That translates into a stronger economy and revenue stream.
From the Faster Horses three-day country music festival at Michigan International Speedway in Brooklyn to the Rockin’ the Hills craft beer festival at Manitou Beach, people came to Lenawee County, or stayed local, in increasing numbers.
Tourism traffic also was up at Hayes State Park in northern Lenawee County, park manager Jim O’Brien said.
“We did exceptionally well this season,” he said. “We are up, revenue-wise, about 16 percent over last year, and attendance is up considerably as well.”
The economy, as well as favorable weather, O’Brien said, were contributing factors.
“The beach is a huge draw and one of our improvements is a partnership with the Irish Hills Dairy offering concessions there,” he said.
The use of rental boats and rafts also are up, O’Brien said, and the park’s two boat launches “are getting a great deal of usage.”
Economic officials weigh in
Justin Gifford, executive director of the Lenawee County Conference and Visitors Bureau in Adrian, said tourism interest in the area is rising, and three of the six main hotels in the area have reported occupancy increases this year.
“There is an increased interest from tourists and vendors for the larger events in the county,” Gifford said, with music, beer and wine and the arts becoming more popular categories.
“Faster Horses is continually growing, and the craft beer and wine scene has brought in a lot of outside interest,” he said. “It will be interesting to see what happens next year.”
One tourism idea the bureau is examining is bringing bus tours to Lenawee County.
“We’re currently working on tour bus interests here and working with two groups from Ohio to cater to the tour group market,” Gifford said. “We would like to see more tour groups here, something that would take two to three years to grow. We’re seeing lots of interest in our area from Pennsylvania, Maryland, North Carolina, Wisconsin and Minnesota, not just Ohio and Indiana.”
Although hard data on local economic numbers has not been available in the past, Gifford said he will examine tourism data with Michigan State University economic officials as part of a strategic plan to “allow us as the Lenawee County Conference and Visitors Bureau to provide statistics.”
At any given time during the day, Tecumseh Economic Development Director Paula Holtz said, her city’s sidewalks “see more shoppers than before.”
“With a new brew pub, an ice cream shop open in the evening, antiques and vintage stores,” Holtz said, “Tecumseh is truly becoming a destination town.”
Being part of the state’s “Pure Michigan” campaign is paying off, Holtz said.
“When we talk to people who come visit Tecumseh,” she said, “we’re finding many come from the downriver area and up for a day trip.”
With more downtown apartments becoming available, Holtz said, “it all ties together to make a better economy.”
Brooklyn-Irish Hills Chamber of Commerce Director Cindy Hubbell said phone calls to her office asking about local things to do “have not slowed down all summer.”
“ ‘I’d like to come to the Irish Hills’ is the statement I hear most when people call,” Hubbell said. “They are looking for accommodations, places to eat, events, recommended day trips, shopping and lake recreation.”
She said the number of inquiries by out-of-town visitors has “more than doubled over last year.”
“Lots of families are looking for things to do, spending quality time,” she said.
Hudson City Manager Steve Hartsel said “multiple people” have been coming to the municipal office asking about coming to office asking about things to do in the area.
“We’ve never had that kind of foot traffic before,” he said. “Visitors are coming in, asking about our walking trails and places to shop.”
Business owners: Tourism, support up
Robin Sagenak, owner of Rob’s Rentals at Manitou Beach, said the 2016 season, “has been our busiest season yet.”
But things have changed. He said incoming tourists are no longer just from Michigan, Ohio and Indiana, compared to when he opened his watercraft rental business five years ago.
“We’ve seen an influx of people coming to our area from New York, California, Florida,” he said, “and I see a lot of people making ties from when they grew up here — they’re grandparents bringing their grandchildren and younger families checking out the area.”
B.J. Andonian, owner of Jerry’s Pub and Restaurant along Wamplers Lake, said his business “had a great summer.”
“We are up about 10 percent over last year,” he said. “It’s been perfect summer weather.”
Menu changes, a “great staff” at the restaurant and “second-to-none” quality of life in the Irish Hills, Andonian said, have helped make his business a “destination spot.”
And customers sometimes talk more than just visiting the area.
“We’ve had a lot more people inquiring about houses for sale in the area,” Andonian said.
That’s where Darlene Heller, owner of Devils Lake View Living in the Manitou Beach village district, comes in. She said she estimates business at her shop has increased approximately 15 percent over last year.
She credits new events and the farmers market at the lake for creating a larger, happier economic picture there.
“The word has spread about the village and redevelopment of the community,” Heller said.
The summer also has been good for Susan Serafin, owner of Dip Stix and Stuff in Tecumseh. Some of that, she said, comes from a new partnership with Pentamere Winery.
“Even weekdays are better than they have been in the last couple years,” Serafin said, who opened her business in Tecumseh five years ago and joined forces with the winery two years ago.
“When people found out we have a gourmet food shop here, they liked the idea of pairing wine and foods together,” Serafin said. “They’re wanting items specifically for wine tasting.”
With gas prices moving downward, Serafin said, Tecumseh is becoming more and more of a destination town.
“Our majority of visiting customers are from Bowling Green and Toledo, Ohio; Monroe, Jackson and Detroit,” she said.

Friday, February 26, 2016

And the winner is....

36th Annual Meeting & Awards Dinner

Last Thursday was the Brooklyn-Irish Hills Chamber of Commerce’s 36th Annual Meeting and Awards Dinner at Clark Lake Golf Course, sponsored by our Board of Directors.  That you to our contributors; Cori B Photography and Mid-Michigan DJ’s. Also, thanks to Clark Lake Golf Course for such a great meal, we heard nothing but good reviews. 

What a great night with an amazing group of people.  The whole evening was filled with laughter, hugs, tears of joy, applause and even standing ovations.  The people that lead our Irish Hills business community are “good people”.  That is stealing words from Senator Mike Shirkey’s closing words and our Citizen of the Year, Mark Berry.  You “Gotta Have Good People”, and we sure do.  The Irish Hills business community is made up of a group of people that truly care about each other and their community.  The Chamber of Commerce is an organization that not only promotes them and strengthens our business community, but is a place where they can network with each other; sharing ideas, support, and common goals.  The Awards Dinner was an evening about honoring those members who have stood out with their efforts to strengthen our business community and the quality of life in the Irish Hills, whether it is longevity, giving back, curb appeal or economic impact. 

We started the evening off by accepting Mitchell Ramsey of Irish Hills Realty, Jan Witte of Jan’s Dance Connection, Brad Denning of Village Barber Shop and Annette Dupuie of Sacred Touch Massage Therapy to a 3 year term on the Board of Directors. Board President, Todd Wanty presented his President’s Award to Michelle Reed of Walton Reed Wealth Management Partners.  The Ambassador Award, presented by chairperson Morgan Graves of Brooklyn Eye Center went to Darlene Heller of Devils Lake View Living.  Quite a few anniversary awards were handed out, with some of the highest honors going to Brooklyn Party Shop—50 years, Walton Insurance Group—65 years, Brooklyn Products Int’l--65 years, The Beach Bar—70 years, Morris W. Smith Insurance Agency—70 years, Clarklake Yacht Club—85 years, Brooklyn American Legion Post #315—95 years and The Exponent—135 years. 

Spruce Awards were given to TED Ranch Campground, Columbia Township, Boot Jack Tavern, Walker Tavern Historic Site, Columbia School District, Rob’s Rental, Harold’s Place and Village of Brooklyn DPW.  Our Emerald Award—Gem of the Community was presented to Manitou Beach Village.  The Heart of the Community Award was presented to Misty Bliven, owner of Patrone’s Day Spa & Salon.  Business of the Year for 2016 is Irish Hills Collisionand the 2016 Citizens of the Year are Mark & Cheryl Berry of Mid-America Machining. 

One of my favorite quotes of the evening was from Jeff Updike of Irish Hills Collision, “You just simply work hard every day, and you all know what I mean.  It is truly an honor to be recognized for it.”

Please remember how important it is to support our local businesses, as they are who help make our community what it is today, supporting and strengthening the Irish Hills we have all come to love.
Wednesday, October 28, 2015

Here is an Article (that I took from someone else's blog) about joining the chamber of commerce.  I copied and pasted it into my blog because I thought it was so wonderful... ENJOY!

Should I Join The Chamber Of Commerce

When I first started my business I was very skeptical about joining the local Chamber of Commerce. I was reading all the blog posts about how “traditional” marketing is dying and everything was moving to the mobile space. I was very skeptical about the return on value for joining the Chamber of Commerce, but they have been around since 1768, so I decided to give it a shot.
Since joining, I have received more than my yearly membership price in value. The funny part is that the Chamber of Commerce is not directly associated with any revenue, but I have met the right people to succeed and grow my business.

What Is The Chamber Of Commerce

If you are new to running a business, you might have no idea what the Chamber of Commerce is. So let’s make sure we are all on the same page.
The concept of the Chamber of Commerce is simple. It is a place where local business gets together and help each other grow, network, and get advice. All the Chamber members have a similar goal, to grow their business.
There is typically a Chamber of Commerce in all cities and states. For example. I live in Phoenix, AZ and there is a Greater Phoenix Chamber, a Southwest Valley Chamber, Glendale Chamber, Tempe Chamber, and so on. Odds are there is a Chamber in your neighborhood and the great part is you can join more than one.
But what are the actual benefits of joining a Chamber of Commerce? Good questions, let’s explore that in more detail.

5 Benefits Of Joining The Chamber of Commerce

Since joining my local Chamber of Commerce, I have found 5 main benefits to my business.

High Quality Link – A Boost To SEO?

I live and breathe digital marketing. I can not get enough of it. Link building is still part of search engine optimization, even though it is starting to become less relevant.
Every Chamber of Commerce has a highly visible directory that drives web traffic. By joining the Chamber of Commerce, you are able to be part of the directory and get a high-quality link from a great source to your website.
The small Chamber of Commerce I belong to drives nearly 500k web hits per month. This is a highly visited site full of relevant content to my business (things Google likes). In my opinion, this link is worth the price of admission.
The Chamber of Commerce can give your website a quick boost in rankings. To drive even more traffic, see if you can be a guest blogger for the Chamber and link back to your site on even more relevant keywords.


Networking is not for everyone. I will admit that even to this day, I hate networking events. I make myself get out there and meet people because it is vital to my business.
I believe that the networking events through the Chamber of Commerce are a great way to source new customers.
The great part of the Chamber of Commerce is that everyone has the same goal, to make connections. I will warn you about being the guy with the half unbuttoned shirt passing out 500 business cards every event, I call him the card flipper.
Your goal must be to build relationships with people, not burn through an order from VistaPrint every meeting. Nobody really likes that guy, do things the right way, get to know people. People want to do business with people.

Make Business Partnerships

The reason you do not want to be the card flipper is that you are looking to build relationships. Got it! One of the best things that I have found from networking is building business partnerships and sharing leads.
For example, we do marketing training and marketing plans for clients. I have met a web developer, promotional vendor (think pens, business cards, tee shirts, etc), my CPA, and even my commercial real estate agents.
Did they become paying clients? No, they got advice for free. However, they send me leads all the time and vice versa.
We created a lead group and we try to promote each other whenever possible. It has turned into a great partnership and I think of them as extensions of my company. A great benefit to have.

Part Of Your Holistic Marketing Plan

I believe in order to be successful in marketing you must develop a holistic marketing plan. It is the only way to truly be successful. Combine the best of traditional marketing with the new inbound marketing approaches.
Through the networking events (traditional) I have been able to create an automated marketing (inbound) message that closes about 5% of participants to training clients. They see the way that I do my marketing and want a piece of it for their company.
Your holistic marketing plan is important to grow your business. The Chamber of Commerce gives you tons of opportunity to create a well-oiled holistic marketing plan.

Advertise With An Engaged Audience

Have you ever bought an email list to get zero coupon redemptions? I thought so.
Your Chamber of Commerce will give you the opportunity to use their email list or magazine/newsletter to advertise your business. Normally this is going to be cheaper and produce better results.
Because you are sending promotions to “members”, you are not going to get bad email addresses, incorrect names, or bad segmentation. These are people looking for the communications from the Chamber already and many times very engaged.
I had one client, an auto repair facility, that did mailers to his direct zip code with a free oil change. He received 2 redemptions. It cost him more for the mailer than to give away the oil changes.
He did the same mailer with the Chamber of Commerce and received 50 new customers. The mailer cost him half the amount and produced much better results.
Remember the goal of the Chamber of Commerce is to help and most Chamber members want to help other members. So they will respond to your ads.     

Bonus: Get To Know Your Community

Do you live in a community that has monthly movies in the park or sports leagues on the weekend? You don’t know? Well, let the Chamber of Commerce help.
I have talked to many people at the Chamber of Commerce that are citizens, not businesses. Just like your local church, it is a great way to get to know the people in your community and get involved.
This might not directly benefit your business, but it could make your community more bearable to live in. Who knows, you might even make a friend.

How To Get The Most From Your Chamber of Commerce Membership

How To Get The Most From Your Chamber of Commerce Membership
The Chamber of Commerce is great for your business and great to help you get involved. It is a great way to meet other like-minded business owners. So you are ready to make the investment and get going.
I believe there are 3 things that you should start to do once you join the Chamber of Commerce.


You are only going to get what you put into the Chamber. Just because you pay your dues does not mean the phone is going to magically start ringing. You have to get involved in order to meet new people.
Go to the networking events, attend the yearly awards dinner, and volunteer for the events that the Chamber is holding.
The more you participate the higher the chances are that you will meet someone that needs your products or services.

Make Strategic Partnerships

This is the single most beneficial thing you can do. Find the people that you can share leads with and learn from.
Owning a marketing company, so the very first person I looked for was a CPA. A CPA is going to have a long list of clients and many of them are going to be other businesses. So this is a person that I wanted to find and get to know because their clients might need my services.
Now you can not make this all about you. It takes two to tango. So make sure to send leads or help your partner’s business in whatever way you can.
Partnerships will help you business grow, there is no doubt about it.

Use The Resources Available

When I first joined the Chamber of Commerce, I spoke to a wise old man that grew his financial services business through the Chamber of Commerce. One thing that he told me stuck out. “Use the resources available to you.”
As his business started to grow and he was looking for a new employee, he decided it was a better idea to invite candidates to the Chamber of Commerce versus his home office, for obvious reasons. He was able to use the conference room of the Chamber of Commerce to conduct interviews and use the receptionist as his own.
This wise old man used the resources in order to grow his business in a way that is not so obvious to everyone.
There are tons of resources that the Chamber of Commerce provides, make sure to use them in a way that benefits you and your company.

Final Thoughts…

The Chamber of Commerce is a great way to complete your holistic marketing plan. It is also a great way to grow your business. So if you are on the fence about the Chamber of Commerce, check it out. Normally the membership fee is rather cheap. If you participate you will be able to watch your business grow and meet some really interesting people along the way.

Monday, July 20, 2015

Get ready for Rockin’ the Hills
Craft beer festival set for Aug. 1

Hundreds of beers from 32 craft breweries will be featured at the inaugural Rockin’ the Hills Craft Beer Festival hosted by the Brooklyn-Irish Hills Chamber of Commerce on Aug.  1.

 This event features top craft beers and local bands, all inside Devils Lake Watersports Storage Facility, 290 Devils Lake Highway, Manitou Beach Village at Devils Lake. 

“We are very excited to showcase some of the best Michigan beers,” said event chairperson Bill Fetters, owner of Woodstock Wine & Cheese. “We have been particular about which breweries are part of our festival, so we can bring uniqueness and quality to our festival goers.”

Tickets are $25 and include 10 tasting tokens. Tickets can be purchased at the following locations:

·         Brooklyn Irish Hills Chamber of Commerce, 124 S. Main Street, Brooklyn
·         Woodstock Wine and Cheese, 6409 US-223, Addison, Michigan
·         Yoder’s, 11700 M-50, Brooklyn, Michigan

A list of featured breweries is available on the Rockin’ the Hills Facebook page. 

 There will be plenty of beer to taste, along with a few wines and ciders. 

“We are looking forward to holding this inaugural event at Devils Lake to showcase all of the development going on there,” said Cindy Hubbell, Executive Director of the Brooklyn-Irish Hills Chamber of Commerce. “It is a perfect spot, an indoor facility in case it rains, with a view of the lake and shops to visit while enjoying the festival.”

Event sponsors include Lenawee County Conference and Visitors Bureau, Mid-America Machining, Docks Unlimited, Irish Hills Collision and Another Design Company. 

Visit for more information and event schedule, or follow the Rockin’ the Hills Facebook page or Twitter @RockintheHillsMI for updates.

Contact Information:
Cindy Hubbell, Executive Director
Brooklyn-Irish Hills Chamber of Commerce 517-592-8907

Bill Fetters, Event Chairperson
Woodstock Wine & Cheese, President 517-547-7522





Brooklyn Michigan Chamber of Commerce
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For more information about the Irish Hills and a free map of the area,
please contact the Irish Hills Regional Chamber of Commerce.

Brooklyn Michigan Chamber of Commerce

Brooklyn Michigan Chamber of Commerce

Brooklyn Michigan Chamber of Commerce

Brooklyn Michigan Chamber of Commerce

Brooklyn Michigan Chamber of Commerce

Brooklyn Michigan Chamber of Commerce

Brooklyn Michigan Chamber of Commerce

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Brooklyn Michigan Chamber of Commerce

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124 S. Main Street, Suite A, Brooklyn, MI  49230
Phone: (517) 592-8907 -
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